While not everyone has used Tinder (dating mobile application), the terminology of the app is used in many everyday conversations. Almost everyone who owns a smartphone knows the basics of swiping left or right. This was the kind of logic used when Universal Music created the Sound of Vinyl project, a plan that aims to turn any day into a form of record store day. The project is currently curated by former Black Flag frontman, Henry Rollins, and allows users to receive various recommendations based on their profiles and previous purchases in the past through text messages. In addition to the SMS recommendations, there is a website that allows users to browse the vinyl records catalog and a blog that has entries from curators such as Rollins, and others. There is also an excellent collection of records that have been discounted temporarily by 50 percent or more.
This innovative service was initially launched a few years back in the United Kingdom with the aim of counteracting the decline of record shops-smart in several neighborhoods. Given that the UK has more vinyl record enthusiasts than any other place worldwide. However, as of October 12, the application expanded even further.
Henry Rollins states that the people running the app from behind the scenes were like trainspotters as they tell you which record you should not miss out on and which ones you should pass. He also adds that the site itself has a unique combination of education and discovery. His dream is to be able to get in touch with that child far away who is alone in his room with a 1970’s rock band poster on his wall and convince him to purchase the first album by Velvet Underground on 180g vinyl.
His goal is to let them hear Led Zepplin the way he first listened to the band. He also says that this is something that cannot be experienced when listening to music on the earbuds of a cellphone.
Rollins says that music should not be treated as a background for doing other things and that back then, bands created intimate albums so that we would shut up, sit down and listen. You need to be looking carefully so that when one side ends, you get up and switch it over to the other hand as soon as possible.
The site itself is also aimed at young boys and girls who live in small towns all over the world where nearest record store would be located 20 – 30 miles away. Rollins recalls the good times when he used to take a drive each weekend from Washington to Maryland, to go to a famous record store called ‘Yesterday and Today’ which was started by Skip Groff to purchase the latest vinyl record items and imports from the UK.
If you lack a decent record store in your area and don’t like the idea of purchasing records that you might not enjoy, the Sound of Vinyl could be the best way to help fulfill your desires accordingly. Don’t be surprised if you happen to see other music labels follow suit shortly as vinyl record sales are currently boosting the music industry.
Read the whole story at Engadget.com